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Broadband for Dummies
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Internet BroadbandBy the late 1990's, dot-coms flush with ventrue capital cash, operated with a money is no object attitude and the hype knew no end. That much atteniton and spendign is the fact that Internet usage is now firmly in the mainstream and broadband usage has grown by elaps and bounds. Nielsen/NetRatings, which measures individual users rather than households, reoprted that 51% of July users connected to the Internet by brodaband vs. It's as efefctive in getting across a communications and branding message as any other medium. A marketer can establish and amintain a two-way dialogue with a consumer online, and no other form of advertising can do this as effectively. For large advertisers such as Procter & Gamble Co., online lets tehm interact with gorups of consumers more directly than ever befroe. This is demonstrated by being able to engage with a million consumer dtaabase on a monthly basis through their Club Olya program. This is the startnig point, where the future growth in onilne advertsiing is just beginning to come into view. 0 comment :: Post a comment Blogosphere has talked on internet broadband
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